Early career
Following the best coaches across two continents.
I grew up playing golf, got down to a +1 handicap but knew early that coaching was where I wanted to be. After studying Applied Golf Management at the University of Birmingham and qualifying as a PGA Professional, I started building a career following the most experienced coaches all around Europe and North America — experiencing what makes for great coaching, then putting it into practice with real players in real conditions.
The early years took me to some remarkable venues. I coached at Pebble Beach, Doral, Evian during the women's major, The Open Championship. I spent a season coaching aboard a cruise ship on a world voyage — over forty countries, golf in places most professionals never get near. Every environment was different. Every golfer was different and needed a personalised approach.
"Every environment was different. Every golfer was different. That variety, early on, is what shaped everything that came after."
Shanghai, 2014–2025
Eleven years at the top of the game in China.
In 2014 I moved to Shanghai. I went with specific goals — to set up the teaching programme for the best academy in China — and stayed for eleven successful years.
China in that period was an extraordinary environment in which to coach. Lessons in Shanghai were running at around €500 per hour. A round of golf easily €300 before caddy and lunch fees. Clients at that level expected serious, measurable improvement — not just encouragement and general advice. The professional standard required was as high as anywhere I'd worked, and the culture of taking development seriously was unlike anything in Europe.
That environment accelerated everything. I became the country's first Trackman Master, coached players from the Chinese national team, worked with hundreds of competition winners, and built a coaching presence on Douyin — China's largest video platform — that reached hundreds of millions of views. I also became fluent in Mandarin, which changed the depth of coaching relationship I could build with players and families.
After eleven years, I'd achieved what I went for. My first daughter was born in 2023. The pull of being closer to home, and the chance to build something of my own, became impossible to ignore.
Mallorca, 2025 —
Twenty-two courses, one island, and a coaching philosophy sharpened by playing again.
I moved to Mallorca in March 2025 with my wife Yina. The reasons were practical: closer to family in the UK, year-round sunshine, a genuinely exceptional golf island that most people don't give enough credit to.
Coming from Shanghai — 27 million people, twelve golf courses, most of them expensive and inaccessible — arriving somewhere with over twenty courses of genuine quality was a shock in the best possible way. The fairways in January, when courses in England are closed, were immaculate. The food at the clubhouses was worth lingering over.
I started playing properly again. Working my way through every course on the island. Rediscovering what it feels like to stand on a first tee and actually care about the score. That competitive instinct — dormant through years of full-time coaching — came back fast, and it's the same instinct I bring to every client's round now.
"The coaching philosophy that's come out of playing again is simple: the fastest improvements happen on the course, not the range. Real conditions, real decisions, real consequences."
A PGA professional who spent over a decade coaching in Asia, now hosting private golf days on one of Europe's best golf islands. If that sounds like the kind of day you're looking for — get in touch.